I am Jessica Ellis and I started Four Ten Applied Marketing in 2023 to help smaller businesses think big and grow bigger.
One of the things I love most about my work is the variety. I get to partner with scaling businesses across very different industries, each with its own challenges, markets and ambitions. And yet, time and again, I see a striking similarity between them all: they know they need to build a strong, visible brand — but they’re not sure where to begin.
That uncertainty is completely understandable. Brand strategy is often talked about in abstract terms, wrapped up in jargon or positioned as something only large organisations with big budgets can afford. In reality, it doesn’t need to be that way.
When Good Ideas Fall Short
Many new businesses aren’t short of ideas. In fact, they often have plenty of them. The challenge is that those ideas are frequently well intentioned but not always properly executed.
Without a clear brand strategy to guide decision-making, activity can become fragmented. Messaging drifts. Visual identity becomes inconsistent. Marketing efforts start to feel busy rather than effective. Over time, this erodes confidence internally and weakens impact externally.
A Proven Process, Not a Gamble
After 25 years in senior marketing roles, one thing has become very clear to me: the fundamentals of good brand strategy are universal. The same structured process works whether you’re a fast-growing scale-up, a founder-led business, or an established organisation entering a new phase of growth.
Just as importantly, you don’t need to commit to an expensive permanent hire to get it right. What you need is clarity — about who you are, what you stand for, and how you want to be perceived — and a disciplined approach to turning that clarity into action.
If you’re ready to move from “knowing you should” to “knowing how,” that’s where a structured, experienced and external approach comes into its own.
Four Ten AM brings together this experience with my network of creative, design and delivery experts, to help small, developing, and scaling businesses think big when it comes to their brand.
Working with you and your business to understand your brand's 'superpowers' and how best to activate them in your markets.
Making the most of social media as you build your brand and engage your customers
Be seen and heard in the right place at the right time with a carefully planed PR plan.
Rates are fully bespoke to your needs and available on request.
Four Ten AM is designed to give you flexibility, so projects and opportunities can be delivered over the short, medium and long term.
You can also book 1hr consultation slots or half-day immersion sessions to suit your budget and schedule.